Transformation and upgrading is undoubtedly the main theme of the current Chinese economy. For a traditional manufacturing industry such as ceramics, the transformation and upgrading is particularly crucial. After crossing this hurdle, the development of the company will enter a completely new stage. The more this hurdle, the more it will be eliminated in the pain of reform, and it will become a stepping stone for others. These two years, a number of brand enterprises and some of the weak enterprises to run, just confirm the importance of enterprise transformation and upgrading.

  Inventory of the past two years of the ceramic industry, the more brand enterprises, its growing momentum, and even often appear in short supply of the situation, can be said to be full of income; Those that were once model companies, companies that won by quantity, and companies with low quality and low prices have encountered the greatest pressure, with insufficient construction, inventory explosion, and declining performance. The entire industry shows that the stronger the strong, the weaker the "Matthew effect." The reasons for this situation are naturally manifold, but the most fundamental and critical ones are the differences in business strategies and development paths of enterprises over the years.

  Over the years, the ceramic industry has become accustomed to the "1 +1 = 2" development model. The boss plans every day to add more production lines, introduce new brands, recruit more dealers, and then increase sales and earn more profits. However, it is neglected in "1 +1 & GT; 2 "When the development model is accumulated to a certain extent, it lacks the ability to integrate and divide, or it is unwilling to invest funds in R&D, innovation, and brand building. I just want to follow a faster, more convenient and easier path by simply repeating it. Such a development model is undoubtedly effective at a specific market stage. However, once the market changes from a sellers market to a buyers market, consumers will naturally choose the products of well-known and innovative companies. And the first to be abandoned and eliminated is undoubtedly those brands and products that blindly rely on scale and speed to seize market share and have no personality.

  Whether it is an enterprise or an industry, the efficiency of its development must not only be based on its size and speed, but also pay particular attention to the quality and efficiency of development. The Chinese construction ceramics industry has developed rapidly and its scale is also very large, but its quality is not high. The benefits are also very different from those of developed countries such as Italy and Spain. This is a typical extensive development. Chinas annual output of pottery construction is about 10 billion square meters, while Italy and Spain have only 300 to 400 million square meters. In terms of scale alone, it is absolutely a fraction of Chinas production of pottery construction, but it has long been the leader of the worlds ceramic construction market. The voice of the ceramic market is held. Leading the construction of the pottery industry. Whether it is equipment, technology, technology, or brands, products or designs, we still have a huge gap with the ceramic powers, and to narrow this gap, we must first change our concept and pursue the scale and speed of development from the past. Turning to the pursuit of quality and efficiency, in the past two years, the ceramic industry has rarely added news of ceramic industrial parks and production lines, everyone focused more on the transformation and upgrading of enterprises, which is undoubtedly correct. However, it is important to be vigilant that, as market demand slows, companies can survive the crisis if they simply rely on flexible production lines, maintain reasonable inventory and moderate scale to maintain production and sales balance, or simply remove production capacity and inventory. There is no doubt, then, that even if we survive, another bigger crisis will be waiting for us not far away.

  Whether it is the macro economy or the micro economy, slowing down the development rate is to gain time and opportunity for transformation and upgrading. If companies simply adjust and adapt to changes in market demand by simply how many production lines are open and how much capacity is available. If we do not actively carry out a series of transformation and upgrading projects such as brand upgrading, technology upgrading, and value upgrading, enterprises will surely miss the window of transformation and upgrading for which the entire industry has paid a huge cost. Once the market welcomes a new round of recovery, Those companies that fail to seize the opportunity to transform and upgrade in time, and still expect to rely on the past size and speed model to compete in the market will inevitably face the crisis of elimination.

  Those bosses who are waiting for the market to warm up have already ranked first in the world in terms of production, consumption and export of pottery built in China. We should not be reluctant to invest in research and development, innovation, talents, brand building and quality improvement. While we still have a little strength and a little bit of money, we should quickly transform and upgrade, actively eliminate low-end products that do not have profits, and adjust product structure. Change the business model, for the enterprise to win the chance of survival.

  The test of the success of an enterprises transformation and upgrading needs to be measured from multiple dimensions. However, there is a simple yardstick, that is, if the company does not increase its production capacity and does not increase or even decrease its personnel, whether the companys output value, sales, and profits will increase without decreasing. The greater the increase, the more successful the enterprise transformation and upgrading. On the contrary, the transformation and upgrading of enterprises is empty talk.

  A brick has a price advantage, enterprises can self-waste martial arts, the quality of brick, quality up a new step? The demand of a brick market is hot, can enterprises reduce their orders, from relying on scale to relying on quality to achieve benefits? Dont keep thinking about the cost of your product being lower than others, the price being lower than others, and the capacity being bigger than others. My product quality is better than others, the suit is newer than others, the price is more expensive than others. Only by changing our thinking, changing our development model and moving forward step by step, even if it is temporarily difficult or even a thousand times, will we be able to maintain our position and adhere to higher, newer and stronger standards. Usher in a sunny spring!